Guide / Toolkit
Digital Finance Campaign Replication Guide
The USAID Gender Equality and Women's Empowerment hub-funded "Hey Sister! Show Me the Mobile Money" program aiming to increase the digital financial capabilities and decision-making skills of women in developing countries, so that they can effectively use digital financial services (DFS) to economically improve their lives. This Replication Guide shares an overview of a proven, evidence-based solution to a specific development challenge, and then provides steps on how to replicate it.
The open-source program has 25 three-minute voice lessons that are offered in 14 African languages, plus English, French and Spanish, and can be accessible through any mobile device for women who often find themselves with limited time and mobility.