Digital Financial Literacy Campaign: Final Report

From October 2019 to April 2022, Strategic Impact Advisors (SIA) implemented The Digital Financial Literacy Campaign Activity (DFL Activity) for women with funding from USAID’s Office of Gender Equality and Women’s Empowerment. The DFL Activity was designed to increase the digital financial literacy and decision making skills of women in developing countries so that they may effectively use DFS to economically improve their lives. Initially expected to equip Peace Corps volunteers with tools to build digital financial literacy, the direction shifted to tools for any organization.

SIA developed a curriculum called “Hey Sister! Show Me the Mobile Money!” an open source series of short audio episodes following the lives of four main women characters as they engage around topics related to DFS. Given the obstacles to in-person training due to COVID-19, materials were designed to be accessed remotely in audio format via interactive voice response (IVR) platforms, as well as through participatory, in-person learning through partner facilitating discussions when conditions allowed. Learning materials were also designed to be easily customized, adapted and replicated by organizations that wish to integrate digital financial literacy training into their activities.