In-Depth Interview Guides Tanzania Country Study Qualitative Component
This guide provides pointers on conducting in-depth qualitative interviews as part of value chain analyses.
An interview should have clear objectives and should be based on an interview guide that corresponds to the objectives. A value chain interview usually has one or more of the following objectives:
- Understand the structure of the value chain in terms of firm types and their interrelationships;
- Identify bottlenecks in the value chain that affect industry performance and competitiveness;
- Identify upgrading opportunities and understand upgrading incentives.
The guide discusses common constraints adversely affecting interview quality and provides sample questionnaires. Broad guidelines for interviewers include:
- Be honest about who you are and the purpose of the interview;
- Establish a good rapport with the informant;
- Be deliberate about the way you speak to the informant;
- Begin each interview with a common frame of reference between you and the informant;
- Make it clear that the informant is the expert and you are the learner;
- Treat the informant with respect;
- Carefully prepare your question guide before the interview;
- Use the same language and terms that your informant would use.