Super Apps Rising: Mobile Drives Digital Payments Uptick in Pakistan

In Pakistan, and elsewhere, the stars are aligning for greater use of digital banking and payments to improve financial inclusion. To that end, Amir Wain, CEO of i2c Inc., told PYMNTS CEO Karen Webster in an interview that the pandemic and the rise of mobile infrastructure have set the stage to bring people living in developing and emerging economies into the digital realm.

The conversation came against the backdrop where i2c announced a partnership with TAG, to launch a super app that provides instant payments capability to Pakistan’s unbanked adult population, which at present numbers about 100 million individuals. Wain noted that, in general, “some sort of a major event takes place, that triggers a new norm.”