She for Shield: Insure Women to Better Protect All

Analysis of the women's insurance market globally and within 10 emerging markets

This report is the first of its kind to provide an understanding of how much growth the women’s market alone represents for the insurance industry, and what women want and need from insurance products and services in particular in emerging markets. Furthermore, the report is a call-to-action for insurers to recognize the potential of women as clients and distributors. Specifically, this report aims to:

  • Present the business opportunity in the women’s insurance market globally and within 10 emerging markets;
  • Identify drivers of growth, be they micro or macro, in the women’s insurance market that make them a valuable market segment;
  • Highlight women’s needs, preferences, and constraints in accessing and using insurance products. Examine different behaviors, needs/ preferences, and constraints faced by different segments of women clients;
  • Examine women’s role and impact as members of the distribution force, including how women’s skills can be leveraged to increase the uptake of insurance within the 10 emerging markets and beyond;
  • Identify recommendations for insurers to begin unlocking the potential within the women’s market, while working with other industries, governments, and non-governmental organizations (NGOs). 

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