Designing Digital Financial Services for Smallholder Families: Lessons from Zimbabwe, Senegal, Rwanda, and Cambodia
Recognizing the need for Digital Financial Services (DFS) that better respond to smallholder demand, CGAP partnered in early 2015 with a financial service provider (FSP) in each of Zimbabwe, Senegal, Rwanda, and Cambodia to design a new generation of smallholder-specific digital financial products and services. Under the guidance and expertise of two human-centered design (HCD) firms, CGAP and its FSP partners worked to explore, create, evolve, and test possible digital solutions for smallholder families.
- Design around Smallholder Needs and Aspirations;
- Design to Drive Adoption;
- Design for Continuous Engagement;
- Design for Customer Growth.