Altruism, Trust, and Reciprocity: Experiment Update, and Detailed Walkthrough
This slide deck is a supplement to the CGAP Blog, "What Can Traditional Giving Teach Digital Fundraising Platforms?" (August 2018) and publication "Fintechs and Financial Inclusion" (May 2019).
The objective of this research was to gain a better understanding of the drivers of pro-social, altruistic and reciprocal giving behavior, and ultimately inform the design of new offerings and services tailored towards the needs of the low-income market segment. The research consisted of two independent experiments looking at how people chose to share money with others under different settings.
This work was funded in whole or in part by CGAP. Unlike CGAP's official publications, it has not been peer reviewed or edited by CGAP, and any conclusions or viewpoints expressed are those of the authors, and they may or may not reflect the views of CGAP staff.