Event

Understanding Women’s Rural Transition and Service Needs - Opportunities for Financial Service Providers

Understanding Women’s Rural Transition and Service Needs

In this webinar recording FinEquity’s Social Norms lead , Nisha Singh facilitated a conversation with the Anne Maftei and Clara Colina from the Rural and Agricultural Finance Learning Lab on the recently published Pathways to Prosperity report and the associated gender deep dive. The authors highlighted the novel approach to customer segmentation proposed in the report. 

Based on a deeper understanding of smallholder rural transition pathways the framework moves us away from static understanding of rural households toward a dynamic view of how households and their needs might evolve over time. Understanding the needs of rural women through a pathway’s lens can allow investors, donors and financial service provider to shift their approach, from merely lowering barriers to women’s access to assets, finance and economic opportunities, to helping women build resilient livelihoods.

The webinar also included presentations from Jasmin Hidanovic from AgDevCo and Katie Neave from Root Capital who shared example of how each of their institutions have designed programs to address gender barriers on specific pathways to support transitions for women entrepreneurs.


RESOURCES 

Speakers
Anne Maftei

Anne Maftei

Institution :
Rural & Agricultural Finance Learning Lab

Anne is the Mastercard Foundation Rural & Agricultural Finance Learning Lab's Learning Manager. She has extensive experience working with non-profit organizations, financial service providers and the private sector to develop and implement innovative financial inclusion interventions, with a specific focus on rural and agricultural finance. As Learning Manager, she oversees the Lab’s learning function, which aims to improve the way the Mastercard Foundation’s portfolio of rural & agricultural programs ($180M+), operating across 20+ markets in Sub-Saharan Africa, capture and synthesize insights from their initiatives. She regularly publishes insights from the Lab's portfolio on raflearning.org and via other media outlets, and is co-author of the "Pathways to Prosperity: Understanding Women’s Rural Transitions & Service Needs" report.

Jasmin Hidanovic

Jasmin Hidanovic

Institution :
AgDevCo

Jasmin Hidanovic is a member of AgDevCo’s Smallholder Development Unit and West Africa team and plays a key role in the implementation of AgDevCo’s Gender Strategy. He has been involved with AgDevCo’s gender work for over four years, working closely with AgDevCo’s Environmental, Social and Governance (ESG) and Impact teams as well as external gender experts. He has helped to mainstream gender in AgDevCo’s investment process, contributed to the development of AgDevCo’s Gender Toolkit and focused on building gender capacity of staff. He has been involved in six deep-dive country gender studies, has led the development of AgDevCo’s gender publications, contributed to policy guidance on empowering women in agriculture at the Rome-based agencies (FAO, WFP, IFAD) and he is the AgDevCo delegate to the Gender-Smart Investing Summit 2020. He is a graduate from the Rotterdam School of Management, Erasmus University, with an MSc in Finance & Investments and BSc in International Business Administration and he is pursuing the Chartered Financial Analyst (CFA) designation.

Katie Naeve

Katie Naeve

Institution :
Root Capital

Katie Naeve is Director of Impact and Partnerships and Lead of the Women in Agricultural Initiative at Root Capital. She oversees the organization’s impact measurement and management team and its global gender inclusion strategy and programming. For over a decade, Katie has worked at the intersection of international development programs and policies and impact measurement, largely focusing on agriculture and women’s economic empowerment. Prior to joining Root Capital, Katie conducted and oversaw evaluations of an array of international development projects around the globe at Harvard and Mathematica Policy Research, including studies on the impact of microfinance on women entrepreneurs in India, and efforts to reduce child labor and create viable employment for women and girls in low-income countries. She also worked for Oxfam America on an agricultural finance and development initiative to build smallholder climate resilience in Africa, helped launch a social enterprise (Instiglio) focused on results-based financing, and helped developed the Gender Action Portal at Harvard’s Women and Public Policy Program that translates rigorous research into actionable evidence for policymakers and practitioners.

Clara Colina

Clara Colina

Institution :
Mastercard Foundation’s Rural and Agricultural Finance Learning Lab

Clara Colina is Program Manager for Mastercard Foundation’s Rural and Agricultural Finance Learning Lab. The RAF Learning Lab is Mastercard Foundation’s dedicated learning partner to its over $170 million financial inclusion portfolio in rural sub-Saharan Africa. Clara leads the Learning Lab independent research efforts and works closely with the portfolio partners to provide direct advisory business support. Clara has extensive experience supporting foundations, civil society organizations and corporations on strategic planning and business development to address the challenges and opportunities related to financial inclusion, finance for development, agriculture and food security, and ICT for development.
Prior to the Learning Lab, Clara was a Project Manager at Dalberg Advisors where she supported key players in the agriculture and financial inclusion space, including Mastercard Foundation, Bill and Melinda Gates Foundation, and Rockefeller Foundation. Clara started her career at Bain & Company and holds an MBA from Columbia Business School where she specialized in Social Entrepreneurship and International Development.