Case Study

At the Heart of All That We Do: Janalakshmi’s Journey to a Customer-Centric Bank in India

Janalakshmi, which is translated literally as “People’s Wealth,” began as a microfinance enterprise and is now a small finance bank that caters to low-income people and businesses that do not have access to mainstream financial institutions. This case study shows how the group, with assistance from CGAP, worked to refine its services and products and made management changes to put customers at the heart of its operations.

About this Publication

By Gayatri Murthy , Jayshree Venkatesan