Towards Responsible Digitization of Merchants in Rural India for COVID-19 Recovery

The Government of India recognizes women merchants in rural areas as an indispensable part of the country’s COVID-19 recovery. However, women merchants are not able to fully realize the benefits of digital payments and other related digital services. These 10 recommendations, in line with the global call for action on Reaching Financial Equality for Women and the UN Principles for Responsible Digital Payments, aim to unlock the impact of fintech in merchant digitization, particular for women, and  to further India’s progress on achieving the Sustainable Development Goals.