Market assessments are documented analyses of specifically defined markets to inform strategy and decision-making. Policy makers, donors, investors, networks and associations, and retail institutions are all taking steps towards financial inclusion. Market assessments are essential for understanding the environment in which they work and the potential impact of policies and projects.

An increasing number of data sources - such as the World Bank's Global Findex, which looks at demand-side data, and the IMF's Financial Access Survey, which collects supply-side data from regulators - are available to support these efforts. These data help paint a picture of the financial inclusion trajectory in a given market. Other studies help financial service providers make informed decisions within the context of their local market conditions.

What can you find in this Topic Hub?

Curated by FinDev editors, this Topic Hub offers you access to key resources contributed by organizations around the world who work on the topic of financial inclusion market assessments. Our latest blogs and publications on this topic are featured here (in the Resources Tab above), and you can find a collection of papers, case studies and guides to explore further. When there are upcoming webinars, events and recent news on this topic, they will be featured in the Topic Hub as well, so make sure to come back regularly for the latest on this topic. Finally, we’ve selected some key additional resources, which are listed on the right here, where you can learn even more about this topic.

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This Focus Note advocates the importance of a segmented approach to addressing micro and small enterprises (MSE) needs and focuses on MSEs with up to 20 employees.


This report draws upon data from the portfolios of 17 financial institutions to share market insights and reflections on 10 years of practitioner collaboration.


Based on research with platforms and their workers across five countries, this report describes the platform ecosystem in emerging markets, the experiences of workers and sellers in key sectors, and how financial services can help these workers improve their livelihoods.