This is one of several case studies looking at the role of design in digital financial services (DFS) for women focusing on examples where research findings have translated into design that has eased and encouraged women’s use of DFS.

The first in a new case study series from FinEquity on informed design and digital financial services (DFS). This study examines product and service design by WomenSave, an organization targeting poor (living on less than $2 a day) women in underserved areas of Uganda through financial literacy training and financial advisory services, access to mobile money and goal-based savings plans.

A data deep dive into the customer base of two financial service providers engaging with low-income women

Urging the need for gender-aware product design

Exploring behavioral archetypes in Kenya to understand barriers to digital financial services

Diagnostic for Tanzania's national Productive Social Safety Net assistance program

Using behavioral and design techniques to remove barriers for low-income women

Needs, challenges and opportunities for inclusion in digital financial services

Where do female customers drop off on the mobile money customer journey?

Gender as a factor when building a successful agent network in the DRC